MAXIM AUSTRALIAN SWIMWEAR MODEL OF THE YEAR is the Australian & NZ search for the most beautiful aspiring swimwear models.

The event is glamorous and exciting and most prestigious Swimwear & Calendar search in the Southern Hemisphere.

MAXIM AUSTRALIAN SWIMWEAR MODEL OF THE YEAR provides an amazing $50,000 PRIZE POOL including a feature shoot with MAXIM MAGAZINE and CALENDAR SHOOTS for all national finalists plus an International pageant opportunity*. 

The event offers local, national and international opportunities new aspiring swimwear models can only dream of.

NEW  This year in  NSW & TOWNSVILLE new exclusive 'One Night Only' events are set to take the event to the next level.  Procon Leisure's expert team are set to host these extravagant evenings of glamorous style in your state with a wonderful format featuring fresh new talent.  Each one night only event will feature 20 - 30 local aspiring models aged between 18 - 28 yrs of age through various judging elements resulting with 3 winners proceeding right through to 2017 MAXIM Australian Swimwear Model of the Year Nationals staged on the Gold Coast in May 2017.

The very best licensed venues will continue to host MAXIM ASMY offering opportunities to all our budding swimwear models.


Contestants compete in NEW 3 judging categories:  Cocktail Wear  - Themed Swimwear - Swimwear  

The contestants are judged before a distinguished panel of judges, celebrates and sponsors.





National Finalists experienced an all expense paid week on the Gold Coast.

The National Final was a jam packed week of fun, festivities and judging.

Our finalists cruise the Coast via Hummers in Paradise, experience Calendar Shoots, Judging’s, Rehearsals, Media Calls, appearances and local Hot Spots.

On arrival all finalists received a welcome bag valued at $1000 packed with goodies from fantastic sponsors: MAXIM, Fila Sportswear, VEVE Swimwear, Skin 02 Cosmetics, Juuce Hair Care Products & Transformation Inc.

The finalists enjoyed Gold Coast Restaurants, Experience Transformation Boot Camp on the Beach, Jet Boat Extreme, Infinity and Wet n Wild.

All culminating at SHOOTERS Nightclub - Friday 5th May 2017


Maxim Magazine - NAMING SPONSOR.

Procon Leisure is extremely humbled to work with MAXIM Magazine Australia.

MAXIM is the largest men's magazine brand in the world, with this new partnership plat forming this event to new heights and offering finalists international opportunities.

The MAXIM AUSTRALIAN SWIMWEAR MODEL OF THE YEAR  winner receives a MAXIM photo shoot and MAXIM feature in this world-class magazine.



Miss Jemm Moore

2016 winner Jemm Moore won an amazing prize pool, including an exclusive MAXIM Magazine Photo Shoot and Feature Calendar Cover , cash and prizes from our wonderful sponsors.

She has also becomes the Cover Girl of 2017 MAXIM Australian Swimwear Model Calendar and graced the DECEMBER 2016 Cover of Maxim magazine. 

For further information please call

Procon Leisure Office on:-   07 55 108187

Email :- media@proconleisure.com




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